Our Story is Your Story
Integrity Tree Financial was created because of clients like you. Our President and CEO, Asif Kasim, founded Integrity Tree after countless clients from his mortgage brokerage asked for more: a full suite of services for every phase of their lives.
Sure, they needed a mortgage, but the same person might also need insurance, RESPs, or a loan to start a business. Our clients were tired of working with different service providers for all these different areas. After all, they weren’t really separate; they were all part of their unique financial picture. Asif’s clients also trusted him and wanted more of his empowering, educational approach to creating healthy finances across the board.
So, in August 2018, Integrity Tree Financial was born. Since then, we’ve offered a suite of complementary services under one umbrella, with the same level of professionalism and integrity past clients came to expect.
Today, you can come to Integrity Tree at any phase of life, from a student fresh out of school with debt to a retiree looking to improve their cash flow. No matter your current situation or your financial goals, our team shares a mission of approaching each client holistically, meeting you exactly where you are, and providing services and education to create your fullest financial future. We’ll be here to support you at every age as priorities change, and your abundance grows.
Meet your Team
President and CEO
Asif is the President, CEO, principal mortgage broker and financial advisor of Integrity Tree Financial. He focuses on listening carefully to clients, understanding what they’re looking for and proposing helpful solutions to meet their financial goals.
With a vast array of experiences working with financial institutions and a strong ability to develop relationships, Asif has found his passion in helping others by providing holistic services under the Integrity Tree Umbrella. By leading and developing others, he has been able to grow a strong network of colleagues, associates and partnerships that have contributed to his success both professionally and personally.
Aside from a professional life in financial services, Asif enjoys working in his community with charitable work and fundraising for youth. When not at his desk, Asif spends his time with his wife and young children, cheering on the Raptors, or listening to the best bands of the 80s and 90s.