About Us

Our Story is Your Story

Integrity Tree Financial was created because of clients like you. Our President and CEO, Asif Kasim, founded Integrity Tree after countless clients from his mortgage brokerage asked for more: a full suite of services for every phase of their lives.

Sure, they needed a mortgage, but the same person might also need insurance, RESPs, or a loan to start a business. Our clients were tired of working with different service providers for all these different areas. After all, they weren’t really separate; they were all part of their unique financial picture. Asif’s clients also trusted him and wanted more of his empowering, educational approach to creating healthy finances across the board.

So, in August 2018, Integrity Tree Financial was born. Since then, we’ve offered a suite of complementary services under one umbrella, with the same level of professionalism and integrity past clients came to expect.

Today, you can come to Integrity Tree at any phase of life, from a student fresh out of school with debt to a retiree looking to improve their cash flow. No matter your current situation or your financial goals, our team shares a mission of approaching each client holistically, meeting you exactly where you are, and providing services and education to create your fullest financial future. We’ll be here to support you at every age as priorities change, and your abundance grows.

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Meet your Team

Asif Kasim

President and CEO

Asif is the President, CEO, principal mortgage broker and financial advisor of Integrity Tree Financial. He focuses on listening carefully to clients, understanding what they’re looking for and proposing helpful solutions to meet their financial goals.

With a vast array of experiences working with financial institutions and a strong ability to develop relationships, Asif has found his passion in helping others by providing holistic services under the Integrity Tree Umbrella. By leading and developing others, he has been able to grow a strong network of colleagues, associates and partnerships that have contributed to his success both professionally and personally.

Aside from a professional life in financial services, Asif enjoys working in his community with charitable work and fundraising for youth. When not at his desk, Asif spends his time with his wife and young children, cheering on the Raptors, or listening to the best bands of the 80s and 90s.

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Jay Ibrahim

Director of Accounting

Jay is a trusted advisor with significant experience in Taxation, Business Advisory and Accounting for corporate, not-for-profit organizations, entrepreneurs, and individuals. Prior to joining our team, Jay worked with Canada’s top financial institutions, small-medium sized organizations as well as start-ups in financial accounting and tax advisory roles. He has developed a comprehensive understanding of the accounting, tax, and financial needs of small business owners and individuals through his prior experience working with accounting firms in the GTA. When not in the office, Jay is actively involved in his community through a number of initiatives, such as being a member of Junior Achievements Ontario, promoting financial literacy to children, volunteering at Hot Soup Kitchens, and coaching youth boys’ soccer teams in Toronto.

Wayne Marks

Regional Vice President (RVP)

Wayne has over two decades of mortgage and banking experience and uses that knowledge to his client’s benefit. He regularly assists clients with their real estate transactions, working with them to improve their credit and close on the property of their dreams. Wayne prides himself on his client service skills. He understands how important open and frequent communication is to make the mortgage process run smoothly. Whether there’s good or bad news for clients, Wayne is there by your side, explaining how the process works and what the next steps are to get the deal done. He prides himself on being a resource for his clients and is thrilled when his name is top of mind when it comes to mortgages. When he’s not helping you close your deal, Wayne can be found cheering on the Raptors with Jalapeño Cheddar Doritos.

Nick Tansley

Business Development Manager (BDM)

Nick says there is nothing more satisfying than telling someone they’re approved for one of the biggest purchases in their lives: their home. It’s an investment filled with emotion, from finally moving from renter to owner to choosing a forever home where you’ll grow old with your partner. In his role as BDM, Nick enjoys identifying new opportunities and connecting with his vast network to find resources that will help grow Integrity Tree Financial and all its divisions. His focus on bridging the gap between client needs and the services we provide has been instrumental in our overall evolution.

Integrity Tree Foundation

Giving back has always been an important part of Integrity Tree’s culture. Over the years, we’ve worked with several charitable organizations as part of our commitment to helping out communities. Our primary goal is to improve financial literacy to put all Ontarians in a better position to achieve their goals. We believe in working with our partners to give back to those less fortunate or who may need a little help to get them to the next level.

Your Financial Future

Integrity Tree Financial meets you exactly where you are right now on your financial journey. We’ll work together through every phase of life to make the life you want a reality.

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